Privacy Statement
At Umeken USA Inc. we recognize the importance of protecting your personal information and are committed to processing it reasonably and in compliance with applicable law. We think carefully about our use of your information and want you to know how we collect, use, share, and protect your personal information. Personal information is information that could reasonably be used to identify you individually or your household, such as your name, e-mail address, or telephone number.
Umeken does not sell your personal information nor does it share your personal information with any third parties in exchange for money. Umeken may otherwise disclose your personal information as described in this Privacy Statement.
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What personal information we collect
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How we use that information
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How we share that information
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How we protect that information and your choices regarding your personal information
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How to contact us for questions
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Privacy Statement updates
This Privacy Statement applies only to personal information that we collect on the website https://www.umeken.com as it may be modified, relocated and/or redirected from time to time (the “Site”), at Umeken corporate owned stores, Umeken call centers, or in responses to Umeken advertisements (“Other Business Channels”). Certain information we collect may be classified as "Consumer Health Data" under applicable laws, including the Washington My Health My Data Act and Nevada's Consumer Health Data Privacy Law.
If any of your personal information qualifies as Consumer Health Data under these laws, its collection, use, and disclosure will be governed by our Consumer Health Data Privacy Policy, which supplements this Privacy Policy to the extent required by applicable law.
If you do not want us to handle your personal information as described in this Privacy Statement, please do not use the Site. Use of the Site constitutes agreement with this Privacy Statement.
Please note that some promotions or offers may be subject to separate privacy conditions and may ask for separate consent of the use of your personal information.
The Site is intended for a U.S. audience. Any information you provide will be handled in accordance with this Privacy Statement and U.S. law, which may be less stringent than the law where you reside.
1. WHAT PERSONAL INFORMATION WE COLLECT
We collect personal information that you voluntarily share with us through the Site or through Other Business Channels. You are not required to register in order to use the Site; however, you must register and provide personal information when purchasing a product through the website so that Umeken may fulfill your order. When registering, you will also have the opportunity to receive promotional information via email.
You may also provide personal information at Umeken corporate owned stores, or when contacting Umeken via an Umeken call center or in response to an Umeken advertisement.
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Identifiers, such as name, email address, loyalty rewards number, and postal address.
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Customer Records Information, as described in Subdivision (e) of Section 1798.80, such as payment information, telephone number, medical information, and the Identifiers described above.
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Characteristics of Protected Classifications under California or federal law, including age, race, ancestry, medical conditions, and sex.
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Commercial Information, such as purchasing habits and tendencies.
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Audio information, specifically call recordings.
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Sensitive Personal Information, such as racial or ethnic origin, citizenship or immigration status, and religious or philosophical beliefs.
We collect information through technology to enhance our ability to serve you. When you access and use the Site, Umeken USA Inc. collects information about how you interact with the Site. We describe below a few of the methods we use to collect information through technology.
When you visit the Site, we collect additional Identifiers and Geolocation Data such as your device identifier, browser information, and Internet Protocol (IP) address. An IP address is often associated with the portal you used to enter the Internet, like your Internet service provider (ISP), company, or association. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address.
We may also collect information about how you use the Site, such as the amount of time you spend using the Site, how many times you use a specific feature of the Site over a given time period, how often you use the Site, and actions you take in the Site (collectively “Site Usage Information”). We may link your Site Usage Information to personal information you have provided us, in which case we will treat the combined information as personal information.
Yes. A cookie is a small piece of data that a website can send to your browser, which may then be stored on your computer as a tag that identifies your computer. While cookies are often only used to measure website usage (such as numbers of visitors and duration of visit) and effectiveness (such as topics visitors are most interested in) and to allow for ease of navigation or use and, as such are not associated with any personal information, they are also used at times to personalize a known visitor’s experience of a website by being associated with profile information or user preferences.
Google Analytics helps us analyze how the Site is used so that we may deliver the best possible experience. Google Analytics uses cookies to help us analyze how users use the Site. The information generated by these cookies (including your truncated IP address) is transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports for us on Site activity and providing other services relating to internet usage. We may also hire other third-party business partners or service providers to assist us in placing cookies on the Site and analyzing how users navigate the Site.
You can find more information regarding Google Analytics here. Google’s Privacy Policy can be found here.
We think it is important that you are able to control the collection of personal data on the Site, and have therefore made sure that you can opt out of any personal data collection using cookies or other technologies as set out below.
You can use the settings within your browser to control the cookies that are set on your computer or mobile device. However, please be aware that cookies are important to many aspects for the Site – if you set your browser to reject cookies, you may not be able to enjoy all of the Site’s features. To find out how to see what cookies have been set and how to reject and delete cookies, please visit http://www.aboutcookies.org.
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To opt-out of analysis by Google Analytics on our website and other websites, please visit http://tools.google.com/dlpage/gaoptout.
Please note that some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Because a standardized “Do Not Track” compliance protocol has not yet been finalized, the Site does not currently change the way it operates based upon the status of a “Do Not Track” or any other similar signal.
We have done our best to provide you with clear and comprehensive information about our use of cookies and similar technologies. If you choose to use the Site without blocking or disabling cookies or opting out of these technologies (as described above), you will indicate your consent to our use of these cookies and other technologies and to our use (in accordance with this Privacy Statement) of any personal information that we collect using these technologies. If you do not consent to the use of these technologies, please be sure to block or disable them using your browser settings, the opt-out links above.
The Site may include links to, and plug-ins from, websites and applications operated by third parties (“Third-Party Sites”). It is your choice to enter, or share information with, any Third-Party Site. Your use of these links and applications is subject to the Third-Parties’ privacy policies, and you should become familiar with their privacy policies before using the links or applications. Umeken USA Inc. is not responsible for the privacy policies or the content of the Third-Party Sites.
To help us better serve you, we may draw inferences regarding your preferences, characteristics, and behavior from other Personal Information we collect. The information from these inferences all falls under the categories of information described above.
2. HOW WE USE THE PERSONAL INFORMATION WE COLLECT
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Tailoring our services and marketing to you, for example, through personal product recommendations
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Providing and improving call center services
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Collecting and recording your consent to our policies and notices
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Tracking your progress through the ordering process
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Fulfilling orders using information provided
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Communicating with you, for example, through email marketing
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Responding to questions and feedback
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Continuously evaluating and improving the online user experience
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Preventing, discovering and investigating violations of this Privacy Statement and investigating fraud or other matters
We will retain your personal information for as long as is required to fulfill the purposes for which the information is processed or to comply with our legal obligations, resolve disputes, or enforce our agreements. If you wish to request that we no longer retain your personal information, you may exercise your consumer rights described under Section 4 below.
3. HOW WE SHARE THE PERSONAL INFORMATION WE COLLECT
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Third-Party Business Partners: We will share your personal information with third-party business partners under contract with Umeken USA Inc. to help us provide services to you. The following are some examples of the types of third-party business partners with which we share your personal information and our purpose for doing so:
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Data Analytics: As described above, we may retain third-party business partners, including Google Analytics to help us perform data analytics regarding your interactions with the Site. To facilitate this service, we share your unique identifier associated with the third party, along with your Site Usage Information and Geolocation Data.
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Cross-Context Behavioral Advertising: We utilize certain third-party services for purposes of serving advertisements that may be of interest to you. These third parties may engage in cross-context behavioral advertising on our behalf through the unique Identifiers we have shared with them.
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Legal Advice: We may disclose any of your Personal Information to an attorney in the process of obtaining legal advice.
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Service Providers: We may share your Personal Information with our service providers (such as vendors) that perform certain functions on our behalf to fulfill the services you request from us. These include companies that offer hosting services, manage databases, perform analyses, send communications for us, process payments on our behalf, ship your orders, provide you with live chat service, or provide certain other components of the services. The categories of information (as described in this Privacy Statement) that we share with these service providers depends on what is reasonably necessary for the particular service provider to perform its function. Our service providers are not authorized to use or disclose the Personal Information we share with them for any purpose other than performing services on our behalf.
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Required Disclosures: We may be required to share any of your Personal Information in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
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Legal Compliance and Protections: We may disclose account and other Personal Information when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of Umeken USA Inc., our users, or others. This includes exchanging Personal Information with other companies and organizations for fraud protection and credit risk reduction.
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Corporate Transactions: We reserve the right to disclose and transfer all of your Personal Information, including:
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To a subsequent owner, co-owner, or operator of the Site or successor database.
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In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.
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4. HOW WE PROTECT THE PERSONAL INFORMATION WE COLLECT
The Site is not intended for use by children under the age of 16 and we do not knowingly collect personal information from children under the age of 16. If you are under the age of 16, you are not authorized to use the Site. Please contact us if you have concerns regarding the potential collection of your child’s information.
Consumers in certain states have specific rights regarding their personal information. Umeken recognizes and honors these rights in accordance with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), Colorado Privacy Act (CPA), Virginia Consumer Data Protection Act (VCDPA), and other similar state laws.
Depending on your state of residence, you may have the following rights:
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Right to Know and Access. You can request a copy of the personal information we have about you, including a list of categories of your personal information that we have shared with another company for a business purpose.
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Right to Data Portability. You may request a copy of your personal information in a portable, readily usable format.
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Right to Delete. You can request that we delete your personal information, subject to certain exceptions.
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Right to Correct. You can request that we correct the personal information we have about you, subject to certain exceptions.
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Right to Opt-Out of “Sale” or “Sharing” of Your Personal Information. You can request to opt-out of the “sale” or “sharing” of your personal information through the process below. This right includes the right to opt out of targeted advertising and profiling, as these activities are considered sales or sharing under various state laws such as the CCPA:
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“Sale” means the selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or other means, your personal information to a third party for money or other valuable consideration.
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o “Share” means the sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or other means, your personal information to a third party for cross-context behavioral advertising, whether for monetary or other valuable consideration.
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Right to Limit the Use and Disclosure of Your Sensitive Personal Information. We collect and use Sensitive Personal Information about you for the purposes described in Section 2 of this Privacy Statement. You can request that we limit our use and disclosure of this information to purposes expressly permitted by your state’s privacy regulations.
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Right to Appeal. If we deny a privacy rights request, you can appeal our decision.
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Right to Non-Discrimination. You may exercise any of the above rights without being discriminated against.
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Other Rights. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of the Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
To exercise your privacy rights described above, please email info@umekenusa.com, call 1-888-941-3311, or mail Umeken USA, Inc., 13012 Moore St., Cerritos, CA 90703.
In order to fulfill your requests, we may ask you to provide documentation to verify your identity. To expedite any request, we ask that you provide your:
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First name*
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Last name*
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Middle initial
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Email address
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Phone number
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Address*
* required field
5. HAVE QUESTIONS?
If you have any questions about this Privacy Statement or about how we handle your personal information, we'll do our best to answer them promptly. Here's how to contact us: info@umekenusa.com or 1-888-941-3311.
6. PRIVACY STATEMENT UPDATES
This Privacy Policy was last updated April 1, 2025. We may update this Privacy Statement from time to time to reflect changes to our data governance practices. The revised Statement will be posted here with an updated revision date. We encourage you to check back periodically for any changes or updates. If we materially change this Privacy Statement in a way that affects how we use or disclose your personal information, we will post a notice at the top of this page for 30 days. By continuing to use the Site after such revision takes effect we consider that you have read and understand the changes.
Consumer Health Data Privacy Policy
This Consumer Health Data Privacy Policy ("Policy") describes the practices of Umeken USA, Inc. ("Umeken," "we," "our," or "us") regarding the collection, use, and disclosure of consumer health data as defined under the Washington My Health My Data Act (RCW 19.373.005 to 19.373.900) and the Nevada Consumer Health Data Privacy Law (SB 370).
This Policy applies to consumer health data collected through Umeken’s websites, retail locations, and services where we interact with consumers regarding health and wellness products, including when you provide health-related information to our employees to receive product recommendations. This Policy does not apply to personal information that is not classified as consumer health data.
If any information we collect falls under other applicable privacy laws such as the California Consumer Privacy Act (CCPA/CPRA), or other state regulations, those laws may govern instead. Please refer to our general Privacy Statement for additional information.
1. Consumer Health Data We May Collect About You
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Health Conditions & Symptoms. Information you provide about your health concerns, symptoms, past or present conditions, and wellness goals in order to receive product recommendations.
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Treatment & Wellness Information. Information regarding our recommendations of herbal remedies, supplements, or other health products based on your disclosed conditions.
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Race & Ethnicity. Some of our recommendations consider traditional medicine practices that may vary based on ethnic backgrounds as disclosed by you.
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Purchase History & Usage. Details regarding your purchase history of health-related products, which may reflect your health conditions or wellness needs.
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Inferred Health Data. We may infer health-related conditions based on your purchase patterns, product inquiries, and interactions with our staff.
We do not collect genetic data, biometric data, or reproductive health data unless voluntarily provided in the course of seeking product recommendations.
2. How We Use Consumer Health Data
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Using the health-related information you share with us to suggest herbal remedies, supplements, and wellness products.
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Processing purchases and handling customer inquiries related to health-related products.
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Analyzing consumer trends related to health and wellness for internal research and product development.
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Detecting unauthorized access or fraudulent activity related to consumer health data.
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Meeting regulatory requirements and responding to lawful requests from authorities.
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Fulfilling any other purposes for which you provided the data or that were described when the data was collected.
We do not use consumer health data for targeted advertising or automated decision-making that produces legal or similarly significant effects.
3. Sources of Consumer Health Data
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You – When you visit our retail locations, provide information to our employees for product recommendations, or interact with our website.
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Your Device – We may collect browsing and interaction data through cookies, Google Analytics, and similar tools when you visit our website.
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Purchase Transactions – We may infer health-related information based on the products you buy or inquire about.
We do not collect consumer health data from third-party data brokers, healthcare providers, or insurers.
4. Disclosure of Consumer Health Data
We do not sell consumer health data.
We may disclose any of the consumer health data categories listed above to processors, service providers, and contractors who assist us in providing products and services to you. Additionally, while we do not intentionally share consumer health data with third parties such as Google, some of this information may be inadvertently collected through our use of Google Analytics, Google Ads, and similar services, which have access to certain site usage data.
We instruct these processors, service providers, and contractors to only use consumer health data as permitted by our contracts with them and consistent with applicable law.
We may also disclose consumer health data as permitted by applicable law, including:
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With your consent.
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To prevent, detect, protect from, or respond to security incidents, identity theft, fraud, harassment, or malicious or deceptive activities.
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To a third party acquiring our assets if Company sells its business or otherwise is part of a merger, acquisition, bankruptcy, or other transaction involving a third party taking control of our assets or business.
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To investigate, report, or take legal action to protect our rights, property, and safety and the rights, property, and safety of others.
5. Your Rights Regarding Consumer Health Data
Depending on applicability, you may have the following rights under Washington and Nevada law with respect to your consumer health data:
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Request confirmation that we collect, share, or sell your consumer health data.
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Request access to your consumer health data that we have collected or control, including:
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a list of all third parties and affiliates that we have shared or sold your consumer health data to; and
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the email addresses or other online method to contact those third parties and affiliates.
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Withdraw your consent for our collection and sharing of your consumer health data.
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Request that we delete your consumer health data.
To exercise the your privacy rights described above, please email info@umekenusa.com, call 1-888-941-3311, or mail Umeken USA, Inc., 13012 Moore St., Cerritos, CA 90703.
For verification, we may request additional details to confirm your identity.
6. Data Security & Retention
We implement reasonable technical, administrative, and physical security measures to protect consumer health data. We retain consumer health data only as long as necessary for the purposes stated in this Policy or as required by law.
7. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we will notify consumers via our website or email.